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- Entrepreneurship in Tourism and Sport, 2013, vol. 9, issue 1
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Entrepreneurship in Tourism and Sport, 2013, vol. 9, issue 1
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(Nowy Sacz School of Business – National-Louis University, 2013)Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion ...
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(Nowy Sacz School of Business – National-Louis University, 2013)Financial liquidity is one of the most important areas of running business operations. Each entity must keep it at an adequate level. Lack of financial liquidity is the main factor leading to bankruptcy of companies. The ...
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(Nowy Sacz School of Business – National-Louis University, 2013)The success of tacit knowledge management lies in firms’ capabilities to attract and retain employees possessing unique knowledge. The purpose of the paper is to investigate students’ attitudes towards career in tourism ...
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(Nowy Sacz School of Business – National-Louis University, 2013)The main aim of the article is to identify the main burdens of doing business perceived by Slovak family owned hospitality businesses as well as to assess their view on the prospects for family businesses in Slovakia. The ...
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(Nowy Sacz School of Business – National-Louis University, 2013)Today much is already known about the internationalization patterns of small and medium enterprises (SMEs). However, the research has mainly focused on outward internationalization and more in manufacturing industry than ...
