Stach, Przemysław
(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)
Relationship marketing is more and more often a subject of interest for both scho-
lars and practitioners, but it is still just an interesting and visionary concept. Up till now,
marketing literature does not give too ...