Browsing Książki / rozdziały (WZT) by Title

WSB-NLU Repository

Browsing Książki / rozdziały (WZT) by Title

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  • Bąk, Janusz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2007)
    In order to ensure an effective performance of an organization in a vola- tile environment, one cannot do without a study of the ongoing changes within the environment. It is especially imperative to anticipate crises ...
  • Stach, Przemysław (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)
    Relationship marketing is more and more often a subject of interest for both scho- lars and practitioners, but it is still just an interesting and visionary concept. Up till now, marketing literature does not give too ...
  • Stach, Przemysław (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008)
    The purpose of this paper is to examine empirically hypothesized validity of a set of symptoms of customer loyalty. Inspired by the customer loyalty literature, the author sets a number of hypotheses, which are then verified ...
  • Baran, Grzegorz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010)
    For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries ...
  • Baran, Grzegorz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009)
    For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries ...
  • Bąk, Janusz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008)
    Strategic management process, which leads to formulating and implementing a strategy, needs to be supported by a knowledge database containing relevant information about the organization’s external and internal environments. ...
  • Baran, Grzegorz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Saczu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)
    Corporate social responsibility (CSR) is becoming more and more obvious constitu- ent of management in contemporary business. Executives increasingly see themselves as caught between social critics (demanding higher ...
  • Bąk, Janusz (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2011)
    Operating in a turbulent environment requires – both from academicians and practitioners - to seek, and perfect tools for an information support of the strategic management process. The information support is believed ...
  • Bąk, Janusz; Baran, Grzegorz (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014)
    In the context of the turbulent environment, contemporary organizations have to work out and implement tools enabling them to handle the turbulence, and primarily, to avoid negative consequences of these processes. The ...
  • Baran, Grzegorz; Bąk, Janusz (Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2014)
    Innovation, innovation economy, innovation management are all crucial issues in both theory and practice of management. The purpose of this paper is to provide mechanisms for the use of corporate community involvement ...
  • Ciepielowska, Małgorzata (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2007)
    The article takes value maximization as a main goal of the company. Adaptation of management methods focusing of building shareholders’ value by American enterprises resulted in the growth their competitiveness on the ...
  • Ciepielowska-Sroka, Małgorzata (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008)
    The article discusses the meaning of the cost of capital in the process of the company value creating. Capital structure and cost of capital are one of the key company affecting current economic results of enterprise ...
  • Stach, Przemysław (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009)
    In the article, the author provides a tentative verification of a hypothesis of a considerable influence of the relational approach demonstrated by a service-provider on a customer’s relational potential. The author ...
  • Stach, Przemysław; Bąk, Janusz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010)
    The paper aims to verify a hypothesized positive influence of perceived customer value on customer satisfaction, loyalty, and positive word-of-mouth likelihood. The authors present empirical evidence coming from their ...
  • Ciepielowska-Sroka, Małgorzata (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010)
    The article presents the core of the reserve management. Taking important decisions we have to take into account the optimal level of reserves. The aim of reserve management is to formulate a policy leading to optimal ...
  • Baran, Grzegorz (Wyższa Szkoła Biznesu - National-Louis University, 2007)
    The goal of the paper is to show the means of using project management to deal with important social issues. Corporate Social Responsibility was analyzed as the example of the important social issue. The engagement of ...
  • Bąk, Janusz (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)
    The objective of the paper is the presentation of the methodical assumptions for the research of an early recognition system. These assumptions will then serve as a basis for the empirical research operationalization. ...

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