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- Browsing Wydział Zamiejscowy w Tarnowie / Faculty in Tarnow by Issue Date
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Browsing Wydział Zamiejscowy w Tarnowie / Faculty in Tarnow by Issue Date
Now showing items 1-20 of 24
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)The objective of the paper is the presentation of the methodical assumptions for the research of an early recognition system. These assumptions will then serve as a basis for the empirical research operationalization. ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)The article presents the procedure of valuing a company based on an estimation of the prices all of the particular assets and liabilities using the fair value method. The above mentioned approach is based on the assumption ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)In the text there are presented the results of research on the strategies directed towards competitors used in companies performing on consumer goods market in Poland. The strategy towards competitors is the third marketing ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)Relationship marketing is more and more often a subject of interest for both scho- lars and practitioners, but it is still just an interesting and visionary concept. Up till now, marketing literature does not give too ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Saczu ; Wyższa Szkoła Biznesu w Tarnowie, 2005)Corporate social responsibility (CSR) is becoming more and more obvious constitu- ent of management in contemporary business. Executives increasingly see themselves as caught between social critics (demanding higher ...
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(Wyższa Szkoła Biznesu - National-Louis University, 2007)The goal of the paper is to show the means of using project management to deal with important social issues. Corporate Social Responsibility was analyzed as the example of the important social issue. The engagement of ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2007)The article takes value maximization as a main goal of the company. Adaptation of management methods focusing of building shareholders’ value by American enterprises resulted in the growth their competitiveness on the ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2007)In order to ensure an effective performance of an organization in a vola- tile environment, one cannot do without a study of the ongoing changes within the environment. It is especially imperative to anticipate crises ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008)The article discusses the meaning of the cost of capital in the process of the company value creating. Capital structure and cost of capital are one of the key company affecting current economic results of enterprise ...
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Pomiar lojalności na rynku usług - empiryczna weryfikacja trafności wybranych symptomów lojalności (Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008)The purpose of this paper is to examine empirically hypothesized validity of a set of symptoms of customer loyalty. Inspired by the customer loyalty literature, the author sets a number of hypotheses, which are then verified ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2008)Strategic management process, which leads to formulating and implementing a strategy, needs to be supported by a knowledge database containing relevant information about the organization’s external and internal environments. ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009)Controlling is considered by many managers a logical and coherent answer for processes taking place inside the enterprise, as well as economic environment. The paper presents scope and design of value controlling ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009)For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009)In the article, the author provides a tentative verification of a hypothesis of a considerable influence of the relational approach demonstrated by a service-provider on a customer’s relational potential. The author ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2009)Contemporary organization operate in complex, highly volatile, and stochastic environments. A large number of interacting variables lead to unpredictable results. It is therefore necessary to study the components of ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010)For some time we can observe the increasing popularity of corporate social responsibility (CSR) as the direction dominant over the classical economic model first in the United States, and then also in many countries ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010)The article presents the core of the reserve management. Taking important decisions we have to take into account the optimal level of reserves. The aim of reserve management is to formulate a policy leading to optimal ...
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(Wyższa Szkoła Biznesu - National-Louis University w Nowym Sączu, 2010)The paper aims to verify a hypothesized positive influence of perceived customer value on customer satisfaction, loyalty, and positive word-of-mouth likelihood. The authors present empirical evidence coming from their ...
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(Wyższa Szkoła Biznesu - National-Louis University, 2011)The paper presents the particular assets and liabilities using the fair value concept, in connection with the implementation of the company value measurement. The above mentioned approach is based on the assumption ...
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(Wyższa Szkoła Biznesu - National-Louis University in Nowy Sącz, 2011)Operating in a turbulent environment requires – both from academicians and practitioners - to seek, and perfect tools for an information support of the strategic management process. The information support is believed ...
Now showing items 1-20 of 24
