Browsing by Subject "QR codes"

WSB-NLU Repository

Browsing by Subject "QR codes"

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  • Justificatton of Using Two Dimension Graphic Codes (Qr) in Marketirng Activities 
    Szyjewski, Grzegorz; Fabisiak, Luiza (Wyższa Szkoła Biznesu - National Louis University in Nowy Sącz and Foundation for the Dissemination of Knowledge and Science “Cognitione”, 2017)
    Modern models of marketing are used as methods of promotion, brand image building and sales support in organizations. All those activities are preceded with mainly ICT tools use. Modern models of marketing can help by ...

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